Laura Beck, founder of LottoLove on Gamifying Giving & Collective Generosity - We Are For Good

December 18, 2024 2 min read

💡 Learn

  • LottoLove's story and mission
  • The ripple effect of collective generosity
  • How authenticity and relationships fuel media outreach

“Don’t be who you’re not. Share your story, show up authentic, and be human.”

— Laura Beck, Founder, LottoLove

Episode Highlights

  • Laura’s story and journey to where she is today (3:05)
  • The history behind LottoLove + How it works (6:30)
  • The Impact of Gamifying Philanthropy (19:40)
  • Media scales impact (25:05)
  • A powerful moment of philanthropy in Laura’s life (30:00)
  • Laura’s One Good Thing: Put yourself in uncomfortable positions and situations. (33:15)
  • How to connect with Laura and LottoLove (35:10)


Powerful Quotes

“I kind of hit rock bottom after a failed business, and I had a pretty terrible boss, and I realized,I just can't go back to feeling purposeless and not doing work with meaning.” -Laura

“What if we take this concept and totally flip the idea on its head, and now it's not about winning for yourself, and now it's about winning for others?” -Laura 

“This is a way for me and for everyone to be able to give back in a way that fits their lifestyle, and to do it again and again.” -Laura

“LottoLove is the lottery where everyone wins.” -Laura

“The donor wins because you're giving back, you're making a donation, the recipient wins, because they're actually playing the game and winning, and then the beneficiary, all the people that the charities are helping.” -Laura

“I think it gets people to stop thinking about giving as a heavy obligation.” -Laura

“I think if you really start with your why, and you're leading with authenticity, you can break through the noise.” -Laura

“People want stories that bring them joy, that are bringing light and love to the world, but people also want to connect on that personal level.” -Laura

“Don't be who you're not. Share your story, show up authentic, and be human.” -Laura

“Media is all about building relationships, and I think we forget that editors and journalists are human.” -Laura

“Real change isn't just about one-time giving.” -Larua

“Put yourself in uncomfortable positions and situations.” -Laura

“Growth happens when you're scared, when you're uncertain, and when you're feeling totally out of your depth.” -Laura


Connect with LottoLove + Laura

Website / Facebook / Instagram / Laura’s Instagram